Google Ads training in Geneva

Learn to build, manage and get a return on your Google Ads campaigns in your own account, and prepare for the official Google certifications.

24 h recommended
CHF 175 / hour
Geneva or online
Google certifications

Build my programme See the programme

What Google Ads training will change for you

You leave with campaigns that are running, a budget under control and a recognised skill.

Hands-on

Launch your first profitable campaign

You build and set up your campaigns in your own account, with a trainer by your side: keywords, ads, bidding and conversion tracking.

Budget

Stop paying for wasted clicks

Negative keywords, Quality Score, bidding and ad testing: you learn to bring your cost per conversion down instead of putting up with it.

Certification

A recognised skill, on your CV

The course prepares you for the official Google Ads certifications for the Search Network and the Display Network: expertise you can prove.

Why take a Google Ads training course?

Google Ads bid simulatorIllustrative

Your maximum bid CHF 2.0Quality Score 6/10

1. Competitor AAd Rank 21.0
2. Competitor CAd Rank 16.0
3. Competitor BAd Rank 12.5
4. Your adAd Rank 12.0

Ad Rank = bid × Quality Score: a relevant ad can outrank a higher bid.

The potential of Google Ads, known as SEA (Search Engine Advertising), is huge and quickly within reach for SMEs and individuals, who can appear on the first page of Google search results alongside, or even ahead of, the biggest companies. This visibility means future customers contact you regularly, so you can grow your sales quickly. To become a Google Ads expert, learn to create targeted campaigns, write ads, use retargeting, optimise regularly and apply the best practices and techniques of paid search, within a scope that covers the areas detailed below.

Online shop, brochure site or app: SEA helps you grow your sales

Paid search, which experts call SEA, is a digital marketing lever. Using the Google Ads platform, you can quickly reach the top positions in search results, and also be displayed on other websites. This Google Ads training course is comprehensive, personalised and leads to certification. The aim is to set up your campaigns and projects while adding several recognised Google Ads certifications to your CV.

For every type of website

E-commerce
Showcase websites
Affiliate sites
Apps

The aim of this training course, which covers the different layers of SEA, is to pass on as much knowledge as possible and, above all, methods you can apply to every case and project. Theory is a starting point, but we illustrate it with practical case studies and the participants’ real projects.

Too many websites, whether online shops, brochure sites or apps available on the Play Store or the Apple Store, receive close to 0 visits a day, or no downloads at all. With paid search, you invest time and pay per click so that your target pages rank higher and start drawing high-quality, targeted traffic from search engines or other channels.

SEA goes beyond the technical side. You pay for every click, so you need to optimise your Quality Score to offer a flawless user journey: from the search, through the click and reading the landing page, to the final conversion.

Anyone can use Google Ads. Creating an account and a campaign can take just 30 minutes. But that would be a huge mistake. Paid search needs to be thought through and applied methodically for the amount you invest to be profitable. Regular optimisations will then strengthen the results. We teach you to do it properly, giving you all the keys to succeed and maximise the performance of all your campaigns. This comprehensive SEA training course is for you. Fully tailored to your needs and flexible in terms of schedule and location, at your premises or remotely online, it earns you an official Google certification, along with more visibility, more brand awareness, more traffic and, above all, more sales.

Who is this paid search training course for?

Whether you are a beginner or already advertising, you will learn to launch, manage and make campaigns pay on your own account.

Entrepreneurs and online retailers

You want to generate leads or sales quickly, with a budget you control.

Create a profitable Search campaign
Set and control your budget
Measure return on investment

Marketing managers

You run the campaigns, or the agency that manages them, and want to read the figures with confidence.

Account structure and bids
Reading reports
Improving your Quality Score

Communications officers and freelancers

You manage campaigns for your company or your clients and want to work more efficiently.

Search, Display and Shopping
Writing ads that convert
Remarketing and audiences

All levelsBeginnerIntermediateAdvancedOnline or in Geneva

The benefits of our SEA training courses

Conversion simulatorIllustrative

Visitors per month 5 000Conversion rate 2.0 %Value of a conversion CHF 150

conversions per month

in potential revenue

We review the basic theory to lay the foundations. But we move quickly on to practice, with 100% personalised Google Ads training courses that build your skills and help you put your projects into action. Your success is our goal. Every paid search campaign is different: a challenge we will rise to together.

Google Ads training course content

Our training courses and coaching help you achieve your SEA paid search goals. Discover, develop, analyse and optimise for greater profitability, brand awareness and the best possible results. Google Ads is more complex than it looks. Learn to master all its features and apply best practices for optimal sales and conversions, with fun, hands-on SEA training.

Text ads in Google search results: structure, keywords and bids.

Keywords and match types
Ad groups and extensions
Bidding strategies

Display

Visual ads on Google’s partner sites and on YouTube, to build brand awareness.

Audience targeting
Responsive ads
Remarketing

Shopping

Your products with photos and prices, right in Google.

Google Merchant Center
Product feeds
Performance Max campaigns

Testing and optimisation

Measure, test and adjust to bring down your cost per conversion.

A/B testing ads
Quality Score and landing pages
Conversion tracking

How does the Google Ads SEA training course work?

A programme you define: choose your topics, budget and schedule

Topics

Choose your courses

+ more info

Technical
Ads
Keywords
Quality Score

Budget

Hourly rate of CHF 175, depending on:

+ more info

Number of sessions
Tools
Workplace
Times

Schedule

Depending on your availability

+ more info

Duration
Day(s) of the week
Time
Location (Geneva, online or elsewhere)

Tailor-made programme

To start learning Google Ads, let’s define your programme together

Tell us where you are and what you want to achieve: we will propose a programme, a number of hours and a schedule to match.

CHF 175 / hour
Geneva, online or live webinar
Morning, afternoon or evening

Build my programme All our training courses

Frequently asked questions about Google Ads training

How much does Google Ads training cost?

Training is charged at CHF 175 per hour. The total budget depends on the number of sessions, the topics chosen, the tools and the location: you receive a tailored quote before you start.

How many hours should I plan for?

We recommend around 24 hours for Google Ads training. Everything can be adapted: duration, session length, topics, schedule and frequency of lessons.

Where and when do the lessons take place?

In Geneva, or online as a live webinar, with recorded sessions you can watch again if needed. Lessons are held on demand, around your availability: morning, afternoon or evening, with no fixed dates.

Do I need any prior knowledge?

No. Whether you are a beginner or already advertising, you learn to launch, manage and get a return on campaigns in your own account, at your own level.

Does the course prepare me for the Google Ads certifications?

Yes. The aim is to set up your campaigns while adding recognised Google Ads certifications to your CV, such as Google Ads Search or Google Ads Display.

Is the course available in English?

Yes. All our modules and the tools we use are available in French and English.