Google Analytics training in Geneva

Learn to set up GA4 properly, read your data and make better marketing decisions, all the way to the official Google Analytics certification.

30 h recommended
CHF 175 / hour
Geneva or online
Google certification

Build my programme See the programme

What Google Analytics training will change for you

Your figures become answers, and your answers become decisions that pay off.

Clarity

Finally know what your website brings in

Where your visitors come from, what they do, what makes them buy: you find the answers in GA4 in a few clicks.

Decisions

Invest where it really works

You spot the channels and pages that convert, and you focus your budget on what pays off.

Reliability

Reliable data, a recognised certification

GA4, Google Tag Manager and consent (nFADP, GDPR) set up properly, then the official Google Analytics certification at the end of the course.

Why take a Google Analytics training course?

Google Analytics, whether in its classic Universal version or the more recent GA4, is an essential tool for any individual, SME, large company or digital marketing expert who wants to understand the impact of every action they take and make better decisions. Using analytics tools is essential to optimise all your digital campaigns, understand your audience and, ultimately, get the very most out of your budget for maximum performance. In our Google Analytics training course, you will learn to master this tool and all its features perfectly, from the basics to the most advanced.

Master Google Analytics to reach your marketing goals

Digital marketing involves so many levers, channels and campaigns that data analysis is essential to know, understand and optimise what you do and maximise conversions. With Google Analytics, you can do “almost” anything. After this training course, you will be able to answer every question you have about your website or app. Who are my visitors, what do they do, how did they get to my website, do they come back, how long do they stay? And much more besides.

For every type of website

E-commerce
Showcase websites
Content publishers
Apps

The aim is to set up an Analytics account on your website or websites and start analysing. A packed programme that ends with you taking the highly sought-after official Google Analytics certification.

By covering the different features of Google Analytics, this training course aims to pass on as much knowledge as possible and, above all, analysis methods you can apply to every case and project. Understanding the tool in theory is a starting point, but we illustrate it in practice according to your needs, projects and objectives.

Knowing how to use Google Analytics is good. Being able to analyse the data and make sense of it is better. That is the aim of this Google Analytics training course: to be able to analyse so you can maximise the performance of all your marketing campaigns.

Anyone can use Google Analytics. Creating an account and installing the little tracking code takes 5 minutes. But what then? The tool offers so many features and possibilities that it is easy to get lost. With our adaptable, tailor-made training course, from beginners to advanced users, we cover the points that matter to you: using and reading the standard reports, creating a custom report, setting up event tracking and a conversion funnel, adding segments, or creating a remarketing audience for your Google Ads campaigns. Learning to make sense of the figures, organise them to make analysis easier, get straight to the point and ultimately optimise your campaigns: that is what we want to pass on to you.

Who is this Google Analytics training course for?

From setting up GA4 to advanced analysis, the training adapts to your level and to your website’s data.

Business leaders and freelancers

You want to know what your website brings in and which channels to invest in.

The essential dashboards
Traffic sources and conversions
Data-driven decisions

Marketing and e-commerce

You run campaigns and need to prove they work.

Setting up GA4 and events
Tracking sales and leads
Channel attribution

Webmasters and analysts

You set up tracking and want reliable, detailed data.

Google Tag Manager
Custom events
Explorations and segments

All levelsBeginnerIntermediateAdvancedOnline or in Geneva

The benefits of our Google Analytics training for beginners and advanced users

Conversion simulatorIllustrative

Visitors per month 5 000Conversion rate 2.0 %Value of a conversion CHF 150

conversions per month

in potential revenue

We cover a little theory to lay down the fundamentals and features. But we move quickly on to practice, with 100% personalised Google Analytics training courses that build your skills and also optimise your current or future projects. Your success is our goal, and every Analytics need is different. A challenge we will meet together.

The Google Analytics training programme

Your Analytics needs are addressed throughout our training and coaching. Discover, develop, analyse, A/B test and optimise for greater profitability, visibility and maximised results. Google Analytics is packed with possibilities you can use for your digital campaigns. Become a Google Analytics expert by learning all its features and how to apply proven methods to your projects, for more sales, more conversions and optimal performance.

Setup

Install GA4 properly and collect reliable data from day one.

GA4 property and data streams
Installation via Google Tag Manager
Consent and data protection (nFADP, GDPR)

Reports

Read the reports that matter and build useful dashboards.

Acquisition and engagement
Conversions and revenue
Looker Studio dashboards

Analysis

Turn figures into concrete decisions.

Segments and comparisons
Free-form explorations
Paths and funnels

Advanced tracking

Track precisely the actions that matter to your business.

Custom events and conversions
GA4 e-commerce
Linking with Google Ads and Search Console

How does the Google Analytics (GA4) training work?

A programme you define: choose your topics, budget and schedule

Topics

Choose your courses

+ more info

Setup
Reports
Analysis
Advanced tracking

Budget

Hourly rate of CHF 175, depending on:

+ more info

Number of sessions
Tools
Workplace
Times

Schedule

Depending on your availability

+ more info

Duration
Day(s) of the week
Time
Location (Geneva, online or elsewhere)

Tailor-made programme

Let’s define your Google Analytics programme together

Tell us where you are and what you want to achieve: we will propose a programme, a number of hours and a schedule to match.

CHF 175 / hour
Geneva, online or live webinar
Morning, afternoon or evening

Build my programme All our training courses

Frequently asked questions about Google Analytics training

How much does Google Analytics training cost?

Training is charged at CHF 175 per hour. The total budget depends on the number of sessions, the topics chosen, the tools and the location: you receive a tailored quote before you start.

How many hours should I plan for?

We recommend around 30 hours for Google Analytics training. Everything can be adapted: duration, session length, topics, schedule and frequency of lessons.

Where and when do the lessons take place?

In Geneva, or online as a live webinar, with recorded sessions you can watch again if needed. Lessons are held on demand, around your availability: morning, afternoon or evening, with no fixed dates.

Do I need any prior knowledge?

No. From setting up GA4 to advanced analysis, the course adapts to your level and to your website’s data.

Does the course include the Google Analytics certification?

Yes. The programme ends with you taking the official Google Analytics certification.

Is the course available in English?

Yes. All our modules and the tools we use are available in French and English.