SEO training in Geneva

Learn to move your website up Google by working directly on your own site, with an expert by your side, in Geneva or online.

40 h recommended
CHF 175 / hour
Geneva or online
All levels

Build my programme See the programme

What SEO training will change for you

Not just another theory course: training you measure in rankings gained, visitors and independence.

Visibility

Move your website up Google

You work on your own website throughout the course: every session turns into concrete improvements in technical SEO, content and authority.

Free traffic

Win customers without paying for every click

Organic traffic isn’t rented, it’s built. You learn to create pages that attract qualified visitors month after month, with effects that keep adding up.

Independence

Decide for yourself, or talk to your agency as an equal

You know which actions pay off most, what to measure and what you can expect from a provider.

Why take an SEO training course?

Anatomy of an optimised Google resultHover over each element

Clean URL

Short, readable and built around the main keyword: it reassures users and helps Google understand the page.

SEO holds enormous potential for SMEs and individuals who appear on the first page of Google search results, alongside or even ahead of the largest companies. This visibility means being contacted regularly by future customers. To get there, you need to apply the best practices and techniques of organic search across a scope that covers the areas detailed below.

Every type of website should benefit from SEO

Organic search, which experts call SEO, is a digital marketing lever. It is complex, yet accessible when you properly apply the basics and the right methods. This SEO training course is comprehensive and fully personalised.

For every type of website

E-commerce
Showcase websites
Affiliate sites
Publishers

By covering the different aspects of SEO, this training course aims to pass on as much knowledge as possible, but above all methods that can be applied to every case and project. Theory is a starting point, but we illustrate it with practical cases and the participants’ own projects for flawless optimisation.

Too many websites, whether online shops, media sites, blogs or showcase sites, receive close to 0 traffic every day. With SEO, you invest time so that the rankings of your target pages improve and they start attracting organic traffic from search engines.

SEO goes beyond the technical side. It is a set of elements and factors that combine to address a single concept: the user’s search intent.

We can take care of your SEO for you. But perhaps you want to know more: understand how Google’s algorithm and bots work, discover how to make your rankings climb, apply effective methods to your own projects, or learn to use all the tools for maximum results and productivity. Sound familiar? Then this comprehensive SEO training course is for you. Because you can rank a website too! Fully tailored and adaptable, online or in person: gain more visibility, more brand awareness, more traffic and, above all, more sales.

Who is this organic search training course for?

Whether you want to manage your visibility yourself or work better with your agency, the training starts from your website and your goals.

Business leaders and freelancers

You want to understand what makes your website climb on Google and decide on profitable actions, without depending on a service provider.

The basics of Google’s algorithm
The priorities that pay off most
Talking to your agency as an equal

Marketing and communication teams

You produce pages and articles and want them to rank for the right searches.

Keyword research and intent
SEO-optimised writing
Tracking results in Search Console

Webmasters, web writers and developers

You manage the website day to day and want solid technical foundations.

Speed, indexing and markup
Internal linking and structure
Audit and correction plan

All levelsBeginnerIntermediateAdvancedOnline or in Geneva

Benefits of our SEO training courses

The race for the top spotsIllustration

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Your position in the results n°7

The higher you rank in the results, the bigger your share of the traffic.

A little theory but above all plenty of practice, with 100% personalised SEO training courses to broaden your skills and to get your projects off the ground. Your success is our goal. Every SEO case is different: a challenge we will take on together.

Training course content

Achieve your organic search (SEO) goals through our training and coaching. Discover, develop, analyse and apply for optimal gains in rankings, visibility and profitability. Bots, search engines and users are uncompromising. Learn to master and satisfy them for maximum gains in sales and conversions with a fun, practical SEO training course.

Technical SEO

The foundations that allow Google to crawl, understand and rank your website.

Speed and Core Web Vitals
Sitemap, robots.txt and indexing
Title tags, meta tags and Hn headings

Content SEO

Find the right queries and write pages that truly match search intent.

Keyword research
Page writing and structure
Updates and duplicate content

UX SEO

Structure, navigation and readability keep visitors on your site and send good signals to Google.

Site architecture and internal linking
Mobile readability
Click-through rate and engagement

Authority SEO

Earn Google’s trust through links, reputation and local presence.

Quality netlinking
Local SEO and Google Business Profile listing
Customer reviews and online reputation

How does the SEO training course work?

A programme you define: choose your topics, your budget and your schedule

Topics

Choose your courses

+ more info

Technical
Content
Usability
Authority

Budget

Hourly rate of CHF 175, depending on:

+ more info

Number of sessions
Tools
Workplace
Times

Schedule

Depending on your availability

+ more info

Duration
Day(s) of the week
Time
Location (Geneva, online or elsewhere)

Tailor-made programme

Let’s define your SEO programme together

Tell us where you are and what you want to achieve: we will propose a programme, a number of hours and a schedule to match.

CHF 175 / hour
Geneva, online or live webinar
Morning, afternoon or evening

Build my programme All our training courses

Frequently asked questions about SEO training

How much does SEO training cost?

Training is charged at CHF 175 per hour. The total budget depends on the number of sessions, the topics chosen, the tools and the location: you receive a tailored quote before you start.

How many hours should I plan for?

We recommend around 40 hours for SEO training. Everything can be adapted: duration, session length, topics, schedule and frequency of lessons.

Where and when do the lessons take place?

In Geneva, or online as a live webinar, with recorded sessions you can watch again if needed. Lessons are held on demand, around your availability: morning, afternoon or evening, with no fixed dates.

Do I need any prior knowledge?

No. The course is designed for beginners as well as intermediate or advanced learners: we start from your website, your level and your goals.

Will I work on my own website?

Yes. Theory is the starting point, but we illustrate it with practical case studies and your own projects: you apply each method directly to your website.

Is the course available in English?

Yes. All our modules and the tools we use are available in French and English.